Our Services

Channel Activation

Channel Activation, if played correctly, can be astoundingly fruitful for your business. Channels like product sampling and store activation help tap into the least discovered segments. Studies suggest that 20% of consumers would buy a product after watching a TV ad. On the other hand, more than 70% of the consumers are open to trying and using the product, and then purchase the product from the store.

With product sampling and store activation, we at IMC aim to attract the right set of customers towards trying out new and existing products, thereby side-lining the competitors. We understand how stiff the market competition can get, and that is why our team is well equipped and trained with the right set of skills needed to attract consumers and have them try out your product samples.

With over 13 years of experience in the retail business, we aim to inspire and bring out the best results of your brand, be it with any activity or effort. Here’s how channel activation can influence your business:

• Helps soar brand awareness, interaction and reach, and builds an instant connection with the target audience.
• Increases sales and revenue.
• Focuses on brand positioning and first-hand feedback from consumers.
• Helps give you real-time market insights and consumer preference.

Product sampling and store activation help you bring in the touch and feel factor of products, bringing your brand one step closer to the bigger goal. Now, we all know the benefits of product sampling. Similarly, store activation, too, is an important aspect of store execution and offers delightful experiences and influences purchases while building strong relationships with your target audience.