Kitting and bundling is the process of pairing products that complement each other, together. Since the retail process is getting more and more independent, a scenario where customers have everything they need, right in front of them in the form of grouped products, is important.
Putting together product kits allows you to add more products to your inventory and increases your chances of higher revenues and profits. With kitting and bundling, you double your listing exposure naturally.
Here’s why your business could use product kits and bundles:
Once people see a combo offer i.e an end to end product kit, it adds to their purchase decisions.
It facilitates an easy and convenient shopping experience.
It helps clear up the entire inventory in a short span of time.
It creates brand awareness and optimum utilization of the inventory.
With kitting and bundling, you not only end up increasing your sales and revenue but also end up utilizing all your inventory to the fullest capacity. Brand awareness is an additional benefit that you reap from this service.
With IMC, kitting and bundling will include suggestions, new ideas for different product kits, designing these packages, sourcing and printing of these collaterals and execution of the entire plan on the ground.
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